The blog library

Business stories.
Building notes.

I spend hundreds of hours following my curiosity about how great businesses work. Writing helps me make sense of what I find.

Company deep dives, notes from building products, and a few opinions on technology and the work around it.

A look inside the notebook

On my desk

Research and ideas in progress. These pieces are not published yet.

01 / Founder’s deep dive

Building Deducta

How I founded and grew an AI-native data intelligence company for global procurement teams to a mid-eight-figure valuation within three years. The product and commercial decisions, the revenue growth behind it, and how I built the team that made it happen.

Coming soon
02 / Building notes

ContextHub

A product I’ve built. I’ll share the thinking behind it, the decisions along the way, and a closer look at the real product.

Story to come
03 / Company story

Ritz-Carlton & Marriott

A business story in progress: Ritz-Carlton, Marriott and what it takes to deliver great hospitality at scale.

Research in progress